Targeting Mortgage and Reverse Mortgage Direct Mail

           Properly Targeting  your mortgage or reverse mortgage offer is vital to the success of any direct mail campaign.

We target your mortgage offer not only to the prospects most likely to respond. We target the prospect most likely to respond AND get approved.  A 2% response rate is moot if you can't get them a loan under current lending guidelines.

We focus only on mortgage postcards. No other industry. We know lending guidelines. We take LTV, DTI and other factors into account to maximize your mortgage postcard's response rate by qualified applicants .

The bottom line is funded loans. We won't waste your money and your loan officers time fielding calls from unqualified prospects.

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We fine tune the mailing list criteria to make sure every respondent is a potential loan.

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Household Income, Credit Worthiness, LTV , DTI  , Home Value are all important factors, But behind the demographics there are people.

Within each group of people you are trying to target there are many subsets of individuals that make up that group. Different Ages, Different Incomes, Different Races , People with Different Attitudes, Opinions and Beliefs.

You have to know what the homeowners within that group perceive as a benefit. Once you have identified the perfect group to receive your offer. You have to have the proper visual and ad copy to get them to read and respond to your offer.

There are many factors that should be taking into account on every mailer.  Age, Race, color of collar, Region of the country, marital status, presence and ages of children

If there are 25,000 people that fit the proper demographic criteria you want to reach, you should segment different campaigns.  Each Age, Income or Ethnic group will identify with and respond to different ad copy and visual stimulus.