The most important aspect of any Reverse Mortgage marketing campaigns is to correctly target
the right prospect. We have done 100s of direct mail campaigns for Reverse Mortgage and know how
to correctly target and get the correctly targeted senior in financial distress to respond.
Senior Households without Discretionary Income
They must have a need for immediate funds or extra monthly income. Just because they are in the
right age bracket and have equity doesn't mean they are a prospect. We can select those households
with little or no dicretionary income.
Seniors with Equity and Debt.
For successful Reverse Mortgage campaigns, you must find debt or true financial distress. We target
those with high revolving credit balances who are at or near their credit limit . They have high monthly
payments on highinterest revolving debt.
We also target those households with lower incomes and health issues in the household. Simply by
pulling those with less than 50% LTV doesn't always work. You have to further segment what kind of
debt it is.
We always make sure that they have 50%+ equity and their home value is 150,000+ and age 67-86.
We suggest Reverse Mortgage marketing to those with:
- High Credit card Balances that have the necessary equity
- Senior Households with health issues
- Those with a first position conventional mortgage in between 10-40% LTV
- Spanish Speaking households with necessary equity.
- Property tax delinquent
Reverse Mortgage Lists
Basic Reverse Mortgage Criteria Seniors aged 65 - 84, Home values of $150,000 -$500,000. Minimum
60% equity in home. Household Income under $30,000. 9 cents per record... 11 cents with phone
Seniors with $10,000+ credit card debt Home values 150,000 to 500,000, 65 – 84 age range, $10,000+
revolving debt , under 50% LTV 10 cents per record….11 cents each with phone
Seniors delinquent on property taxes. 65+, LTV under 50% currently delinquent on property taxes.
CA, AZ, FL and WA state only. No phones available 12 cents per record
Spanish Speaking Reverse Prospects 65 – 84 Age Range, Hispanic. Spanish is primary language
spoken in household. Home values of $150,000 -$500,000. Minimum 60% equity in home. Household
Income under $30,000. 9 cents per record...11 cents with phone
Health Issues in Household 65-84 Age Range, Minimum 50% equity in home, one or both of seniors in
household have health issues 10 cents per record...12 cents with phone number
You will see an increase in your response rate , you will close more loans and you will feel the satisfaction
of knowing you have helped people who will truly benefit from a Reverse Mortgage.
Reverse Mortgage Postcard Design and Mailing Services
We specialize in Reverse Mortgage Postcard campaigns. We charge one all inclusive
rate of 48 cents per card that includes everything.
Printing, Addressing, Postage and Mailing list all included for 48 cents per card.
(* 2 cents extrra for Property Tax delinquent database)
- Telephone numbers scrubbed against FTC Do Not Call list.
We focus strictly on the Mortgage industry. We don't diversify our business. We do one thing and
we do it right.
Give us a call and we can offer insight on the best target for your marketing efforts. We usually run
and return list count requests within an hour
Call us until 6pm everyday for more information
954-312-8130
Sales@mortmailers.com <<< click on e-mail address to request info
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